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Marketing Manager

Job description

Marketing Manager
North Devon based.

About our Client:
We are working exclusively with our Client, who is a local manufacturer in a niche market and firmly established in key regions across the globe. Working with a great product and brand, this is an exciting opportunity to help develop the company marketing strategy.

What is the purpose of the Marketing Manager?
We are recruiting a Marketing Manager to drive our clients brand forward in this exciting high-end sector. Experienced in Business to Business, high end brand/product marketing, you will be responsible for planning and implementing the promotion of their product range, services, and overall brand awareness.
This is a fantastic opportunity for a dynamic, creative and visionary individual who is adept at implementing new ideas to play an integral role to drive sales and brand awareness for a fantastic forward thinking company.

What are the responsibilities of the Marketing Manager?
  • Responsibility for brand management and the development and implementation of the company’s strategic global marketing plans
  • Management of our website, SEO requirements, PR requirements, social media, branded materials, events, and other content
  • Production and presentation of reports analysing marketing and PR activity
  • Developing and implementing a full PR program in the UK and overseas
  • Developing and implementing marketing plans and control of marketing budgets
  • Organization and promotion of external (client) and internal (staff) events
  • Managing our in-house marketing team of content and digital coordinators and external agencies when required
  • Potential for international travel, primarily to North America
What are the qualifications and experience needed for the Marketing manager role?
  • B2B marketing and PR experience
  • High-end/Luxury brand experience
  • Working knowledge of organic SEO strategies from implementation to analytics
  • Knowledge of WordPress, Google Analytics, and a broad understanding of marketing-related software/apps
  • Strong copywriting skills, with a portfolio to demonstrate
  • Experience in event organization and management
  • Experience in PR, engaging with top-tier media outlets
  • The ability to manage an in-house marketing team and external agencies where necessary
  • Desire to travel for trade shows, promotional events, and PR activities, approximately 4 times per year
  • Knowledge of the interior design sector would be desirable
THE RIGHT PERSON:
  • Will share their social responsibility values
  • Excellent written English and verbal/non-verbal communication skills are essential
  • Demonstrate experience and success within a B2B environment
  • Take pride in their work and have an excellent level of attention to detail
  • Demonstrate competence with Microsoft Office package
  • An understanding of the exceptional customer service levels associated with a luxury brand
  • An understanding of business-to-business processes within a demanding sector
  • Focused and organized collaborator
  • An active interest and desire to learn more about luxury brands, interior design, and architecture
  • Qualified to degree level in Marketing or a similar subject
  • Hold a valid UK Driving Licence and Passport
What you get in return:
• A starting salary of up to £48,000 per annum (dependant on experience).
• Annual performance bonus.
• 39 hours per week (4-day pattern available).
• 28 days holiday including bank holidays.
• Company funded pension scheme.
• Mobile phone.
• Cycle to work scheme.
• The opportunity to work in a forward thinking and highly successful company.